Ethos Concept Store is a boutique in Chora, the main town of Andros, on G. Empeirikou Street, a few steps off the central pedestrian lane. It grew out of the owners' passion for fashion and the idea of acting as "guardians of style", with clothes and design objects picked one by one from Greece, Colombia, Brazil, Portugal, Spain and Italy.

The racks carry ready to wear and resort wear in natural fabrics for women and men, swimwear, hand made jewelry, bags, hats, fans, sunglasses and sandals. A separate corner is given to the home: ceramics and tableware, candles and diffusers, pillows and towels, next to a small selection of perfumes and skin and sun care. The shop also has its own label, Ethos Collection.

Brands are chosen on how they produce. Priority goes to houses that work with sustainable and ethical methods and with raw or organic materials, which keeps the environmental footprint of the fashion industry lower. About 37 labels share the space, Greek and international, from Agua Bendita and Farm Rio to Kyma Sandals and Laboratorio Olfattivo.

The store is open daily from 10:00 to midnight. There is also an online shop that ships outside Greece, for anyone who wants to order once the holiday is over.